Well, Thomas Friedman agrees – we can turn green to gold, and use it to differentiate US manufacturing again. His quote:
“What can many U.S. companies still manufacture? They can manufacture things that are smart — that have a lot of knowledge content in them, like a congestion pricing network for a whole city. What do many Chinese companies manufacturer? They manufacture things that can be made with a lot of cheap labor, like the rubber tires on your car. Which jobs are most easily outsourced? The ones vulnerable to cheap labor. Which jobs are hardest to outsource? Those that require a lot of knowledge.
So what does all this mean? It means that to the extent that we make ”green” standards part of everything we design and manufacture, we create ”green collar” jobs that are much more difficult to outsource. “
I think this is incredibly compelling, don’t you?