The green machine – August 7, 2006. Wal-Mart is going green. Or at least green”er”. This comprehensive article tells the 2+ year story that has already led to some pretty impressive changes at Wal-Mart. While some are still actively debating CEO Lee Scott’s real motives, I want to believe that he is starting to drink the kool-aid, or rather, the organic milk. He has certainly invested heavily in this green initiative. Now, if he would just start thinking about the sustainability of his employees – and their healthcare needs… but that’s another topic.
I am actually considering going back into Wal-Mart to look for organic cotton clothing…
This is getting lots of interesting press and blogging. To read more – google Wal-Mart green.
Regardless of whether you believe that this green initiative is profit-driven, or based on a true caring for the environment, the impact to the environment will be positive. And Wal-Mart is a very interesting communication and interaction channel to middle-America, a population that in many cases is simply not aware of the environmental issues we face… Will Wal-Mart wake them up? I can only hope for the best…